Hands-on product design leader with a proven record of scaling high-impact teams, shaping 0-1 products, and crafting outcome-driven designs that influence billions.
I enable teams to deliver measurable business outcomes by creating user-centered strategies, fostering effective cross-functional collaboration, and setting a high bar for design excellence.
Case study previews
META
From chaos to clarity: How I led Facebook’s strategy to beat TikTok
Role: Design & Strategy Lead, Facebook Reels
In 2022, Meta faced an existential threat from TikTok’s rapid rise and dominance in short-form video. I identified key blockers—misaligned strategies across six teams, user barriers to creation, and competitive pressures from TikTok’s unconnected trends—and spearheaded efforts to align teams around a unified strategy to overcome them. Through structured workshops and a 46-person design sprint, I defined a North Star vision and synthesized it into Facebook’s 2023 Reels Creation Plan. This work introduced transformative ideas like AI-powered creation tools, co-creation features, and contextual identities, positioning Reels as the most inspiring and participatory short-form video platform for billions.
WALMART
How I led an AI transformation to drive engagement and boost store revenue
Role: Senior Design Manager, Associate App
I led the transformation of Walmart’s Associate Listening program from a collection of disconnected surveys and feedback channels to a fully integrated AI-powered employee engagement platform within the Walmart Associate app. By aligning cross-functional leadership and mentoring my team to execute at scale, we introduced actionable insights and intelligent tools that expanded manager access to feedback by 230%, improved decision-making speed tenfold, and saved $3.75M annually—all while meeting a high bar for design quality. This work laid the foundation for a scalable, adaptive system that grows smarter over time.
